PPC MANAGEMENT SERVICES
Do you need to generate immediate sales and targeted leads? As one of the top Google Premier Partners, our team of Certified AdWords specialists will work to achieve your sales ROI goals!
SUCCESSFUL CAMPAIGN CREATION
Anyone can create a PPC campaign, but creating one that will deliver results requires a great deal of research and analysis. We structure your campaign that will drive the right customers to you.
Effective Keyword targeting. We seek to find the keywords that can help your advertisement thrive without having to spend too much of your budget. By looking at competition and other factors, we make sure you’re reaching your full potential.
Landing Page Selection. When creating a PPC ad, choosing your landing page is very important. We will help make sure that when someone clicks on your ad they are sent to a landing page with a great call to action that will give them the best opportunity to convert.
Writing engaging ads. One of the most important aspects of a successful campaign comes down to how your ads are written. We write ads that entice users to click on them, but also encourage them to transact.
ON-GOING PPC CAMPAIGN OPTIMIZATION
Our philosophy is not “set it and forget it”. We continuously optimize your campaigns so that they reach new heights, delivering the best customers at a great ROI.
Solid testing of ads. Our team continuously monitors the effectiveness of the ads to ensure they are running at peak efficiency. We are always looking to raise the bar by A/B testing multiple ads.
Reacting to user trends. User trends can help us determine how the ad might need to change in order to be successful. We follow these trends to see where the clicks are happening and how your ad can be revised to take advantage.
Keyword performance monitoring. You want to make sure your budget is being used wisely. We create ROI goals and alter bids accordingly based on the keywords that are driving the best conversions.
PPC PERFORMANCE REPORTING
We make sure you don’t have to guess when it comes to your PPC campaigns. Whether it’s campaign changes, new user trends, or new data we find from our testing, it’s important you’re kept updated and involved.
Search spend insight. Our team will provide insight into how your search budget is being spent so that you know exactly what you’re getting in return.
Conversion data. Knowledge is power. By knowing what ads and keywords drive conversions for your business you are able to make more qualified decisions.
Data at your fingertips. You will be provided an online dashboard where you will have instant access to all of your important paid search campaign information.
HOW WE HELPED CALIBER COLLISION GENERATE A 323% IMPROVEMENT IN RETURN ON AD SPEND
Caliber Collision had extremely aggressive growth goals. Their business was expanding and they needed experts that could help them become a market leader.
Their PPC partner had to be able to recommend best-in-class strategies and tactics to launch paid search campaigns across hundreds of markets and provide on-going recommendations, management, and optimization of these campaigns.
But most importantly, it had to be done profitably!
Frequently Asked Questions
What is Paid Search Management?
Search Engines such as Google and Bing allow businesses to place ads within their search results to highly targeted, in-market audiences down to a keyword level. There are numerous activities that must take place to have an efficient and effective campaign. Keywords selection, ad creation, testing, performance tracking, and constant bid adjustments are all activities that go into the management of a campaign.
What platforms do you work with?
We manage pay per click campaigns on Google AdWords and Bing Ads. Between the two platforms they cover over 90% of the search traffic in the US. We typically recommend to our clients to only advertise on these two platforms because the quality of search traffic is significantly less on second tier search engines.
Should my business use PPC advertising?
Generating new customers is important for any business to grow and paid search advertising is an essential part of a well-rounded internet marketing campaign. If you require immediate traffic, leads and or sales for your business, PPC is a good place to start.
Do you manage Google Shopping campaigns?
Yes. Our certified Paid Search Specialists manage Google shopping campaigns on behalf of numerous clients and would love the opportunity to develop a successful campaign for your business.