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Email Marketing Strategy
Define the “What, When Who, and How?”
Email List Management
Custom Designs And Layouts
Branding, Content Curation, and Styling
Content Marketing
Create and Deliver Engaging Content
Monitoring And Evaluation
Test, Measure, and Amplify For Growth
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Start Reaching Your Customers with Our Packages
Lead Gen Basic
$599/MONTH1
- \1 Monthly Campaign
- \Monthly Reporting
- \Audit
- \A/B Testing Lite
- \Basic Segmentation
- \Newsletter Template Creation
Setup Fee: $499
Total Today: $1,098
Lead Gen
Fully Managed
$899/MONTH1
- \1 Monthly Campaign
- \Ongoing Analysis
- \Advanced Segmentation
- \A/B Testing
- \Signup Strategy
- \Advanced Targeting Strategy
- \Three Automated Emails
Setup Fee: $799
Total Today: $1,698
Ecommerce Basic
$1099/MONTH1
- \2 Monthly Campaign
- \Monthly Reporting
- \Audit
- \A/B Testing Lite
- \Product Offer Email Template
- \Three Automated Emails
Setup Fee: $799
Total Today: $1,998
Ecommerce
Fully Managed
$1799/MONTH1
- \3 Monthly Campaign
- \Ongoing Analysis/Advanced Strategy
- \Monthly Reporting
- \Audit
- \Advanced Segmentation
- \Advanced A/B testing
- \Product Offer Email Template
- \Newsletter Email Template
- \Advanced Popup/Form Build-Out
- \Seven Total Automated Emails
Setup Fee: $1499
Total Today: $3,298
Frequently Asked Questions About Email Marketing
What is email marketing?
Email marketing is a digital marketing strategy that involves sending promotional emails to a targeted audience to promote a product or service, or to establish a relationship with potential or existing customers.
Why is email marketing important?
Email marketing is important because it allows businesses to directly communicate with their customers and potential customers, building a relationship and increasing brand awareness, driving traffic to their website, and ultimately increasing sales.
How do I build an email list for my email marketing campaign?
You can build an email list by offering opt-in opportunities on your website, social media, and events. You can also purchase a list, but it’s not recommended due to low-quality leads and legal issues.
How often should I send emails to my subscribers?
The frequency of email campaigns varies depending on the nature of the business and the preferences of the audience. However, it’s important to be consistent and not overwhelm your subscribers.
How can I ensure my emails won't end up in the spam folder?
You can ensure your emails won’t end up in the spam folder by using a reputable email marketing service, creating engaging content that doesn’t include spam trigger words, and avoiding using excessive capitalization, symbols, and exclamation marks.
What is a good email open rate?
A good email open rate is typically around 20-30%, although it can vary depending on the industry and the type of email being sent.
How can I improve my email open rate?
You can improve your email open rate by optimizing your subject lines, personalizing your emails, segmenting your email list, and sending emails at the right time.
What is A/B testing in email marketing?
A/B testing in email marketing involves sending two versions of an email to a small portion of your email list to determine which version performs better in terms of open rates, click-through rates, and conversions.
How can I measure the success of my email marketing campaign?
You can measure the success of your email marketing campaign by tracking metrics such as open rates, click-through rates, conversions, and revenue generated.
What are some common mistakes to avoid in email marketing?
Common mistakes to avoid in email marketing include not personalizing emails, using spam trigger words, sending too many emails, not optimizing for mobile devices, and not segmenting your email list.
Can I use images in my email marketing campaigns?
Yes, you can use images in your email marketing campaigns, but it’s important to balance images and text, optimize image sizes for faster load times, and include alt text for accessibility.
Should I include a call to action in my emails?
Yes, you should include a call to action in your emails to encourage subscribers to take action, such as visiting your website or making a purchase.
What is a good email click-through rate?
A good email click-through rate is typically around 2-3%, although it can vary depending on the industry and the type of email being sent.
How can I make my emails more engaging?
You can make your emails more engaging by using a conversational tone, including multimedia such as images and videos, personalizing your emails, and using humor or storytelling.
What is email segmentation and why is it important?
Email segmentation is the process of dividing your email list into smaller groups based on specific characteristics, such as location or behavior. It’s important because it allows you to personalize your emails and send targeted messages to specific groups, resulting in higher engagement and conversion rates.
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